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Can a Font Help a City Make a Comeback?

Designers in Chattanooga, Tennessee have distilled the city’s burgeoning creative spirit into a typeface called Chatype. The goal is to help the city and its businesses forge a distinct and cohesive identity through custom typeface, sending a visual message to the world that Chattanooga—a rapidly growing city in the midst of a creative renaissance—is “more than just your average Southern town.”

“If you think of a brand as a story, [Chattanooga] has an amazing story,” Trischler says. “If you look at the visual brand, it doesn’t back up that story.” Perhaps the sleek new font can help tell that story a little better. 

Read about it on GOOD→